Скачать или смотреть Create Product Story for Customer with Proposition Wheel – Short Overview by Mat Shore Innovation

Telling the story of your product is easy with the proposition wheel we start by explaining

For whom the story is written

Then describe their biggest unmet need

Next we outline who else promises to solve that problem

And why they fail to do so

After that it's time to describe what benefit we will offer before providing proof that we really can deliver that

We end our story by summarizing what makes us unique.

Now it helps agencies in legal if we can capture the claims we want to make and it helps pricing in sales.

If we can capture the value we offer to customers.

It helps R&D if we capture product usage expectations

Explaining why our company or brand is best place to deliver this product idea will help business planning to finish off

Create a snappy elevator pitch of the opportunity and the proposition this will be invaluable to senior managers agencies and sales colleagues.

If at any time you want to add more background detail to your story paper clip a supporting document to that part of the wheel you can preview your story online in the wheel itself or if you prefer in a grid format then you can export either option as a PowerPoint document at any time. Cascade your story to the following documents a research concept a communication brief, a sales brief, and R&D brief, a design brief, or a brand activation brief, improve the writing and sharing of your product stories with the outside in interactive proposition wheel.

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About MatShoreInnovation?

Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube with the link https://bit.ly/2NQsqdQ.