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Challenge
We were asked to help grow enquiries for Altron cyber security solutions. Our challenge was to grab the attention of senior executives making the purchase decision about security in large companies.

The Human Connection
We know people are sensitive about their personal data and security, so we did something to make these executives sit up and take note while sifting through their daily inboxes.
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Solution
We sent direct emails to our target group which led to personalised digital dossiers of C-Suite Executives. The dossier had information on them which we scraped from the internet that included everything from photos, family information, hobbies and career information. Demonstrating how easy it is for data to be found online or breached.

This messaging was supported in relevant social media channels with targeted content reaffirming Altron’s position in the market.

Result
This tactical campaign got noticed so much that it spiked a 600% increase in traffic to the enquiries page on Altron's cyber security website.