How Do Hashtags on YouTube Work?
To create hashtags for YouTube videos, all you need to do is identify a keyword or phrase and add the hash sign (aka the pound sign) in front of the specific word. By placing this symbol in front of the word, the word will instantly become clickable. That being said, ordinary, descriptive hashtags or repetitive sentences aren’t allowed.
Hashtags make it much easier for users to find relevant video content. Alternatively, instead of clicking on the hashtag to be redirected to more similar video content, they can also simply type in the hashtag in the search bar from the start.
Not only does using relevant hashtags for your YouTube videos help your target audience to find your videos, but it also makes it easier for the platform itself to understand your videos’ context and content. By including appropriate keywords in your hashtags, the platform gets more valuable info about your video, helping it to pop up in more search results.
So, hashtags actually become a free marketing tool to some extent that can help the YouTube algorithm to recommend your video to more users. For this reason, video content creators on YouTube should make it a key part of their SEO and YouTube marketing strategy.
Title vs. Video Description: Where to Add Hashtags?

Source: youtube.com
You can add hashtags to your title, description, or both. When you’ll be adding hashtags to the title, you can, for example, use the same branded hashtag and add it to the start of all your videos. Then, remember to follow this hashtag with a concise, relevant description that will serve as the title of your video.
This approach can work really well if you plan on creating some type of video series as your target audience will be able to find all the other videos in this series easily by simply searching for the hashtag. Plus, another key advantage of creating a branded hashtag is that viewers won’t be redirected away from your content as is the case with generic hashtags that can be used by any channel.
If you’ll be adding hashtags to the description, it doesn’t mean that you no longer need to add a summary. You’ll still go about writing a summary of the video as you would normally do and then you’ll simply add a couple of relevant hashtags to the ending of the description. Instead of adding a branded hashtag, you’ll be adding hashtags that are based on keywords. One of the perks of this approach is that YouTube will also use the first three keywords that you’ve added to your description and add them just above the title of your video too.
Rules to Keep in Mind When Adding YouTube Hashtags
If you plan on adding hashtags to your YouTube videos, there are a number of rules that you need to keep in mind. Here are the main considerations:
You can add hashtags in the title or the bottom of the description of the video.
All hashtags must adhere to YouTube’s Community Guidelines. If a hashtag fails to meet these guidelines, it won’t pop up.
You shouldn’t include any spaces in your hashtags. So, a phrase that should normally be written as two or more separate words will be joined together when it’s used as a hashtag to create one word.
You should avoid adding too many hashtags to a single video. YouTube’s help page allows you to add as many as 60 hashtags. Though, it doesn’t mean that you should include so many. By “over-tagging” your videos, you run the risk that your hashtags will become less relevant. Plus, YouTube might end up ignoring the hashtags or removing your video from the search results altogether.
You may not add unrelated hashtags. If there’s no direct connection between the hashtag and your video, YouTube may remove your video.
Hashtags that harass, humiliate, intimidate, or threaten a group or individual users will get your video removed. At the same time, any explicit, sexually provocative, profane, or offensive hashtags might also lead to removal or an age restriction.
100 of the Most Popular YouTube Hashtags Sorted by Industry
To help you skip the irrelevant hashtags, we’ve tried to sort the most popular YouTube hashtags by industry. The following are some of the most common industries and possible hashtags that you can use that are currently trending.
Beauty and fashion

Similarly to Instagram, YouTube is also a huge source of beauty and fashion content. Whether you’re into how-to guides, tutorials, or perhaps even shopping sprees or hauls, here are some of the most popular hashtags that you can use:
1. #
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