NHL PROTOTYPES 5: The Lost and Found

Bring on another batch of unused NHL logo and jersey designs!

In Part 5 of NHL Prototypes, we make some fun finds on eBay before digging into more designer portfolios to with dozens of examples of unused and rarely seen jersey and logos designs—commissioned and rejected by the NHL.

See a pair of black third jerseys for the Minnesota Wild and an alternate version of the Detroit Red Wings’ 2009 Winter Classic sweater. Check out some crazy ideas from the first Stadium Series. And get a load of some logos for All-Star Games that were canceled. This is a jam-packed episode!

▪️ CHAPTERS ▪️
00:00 – Introduction
01:30 – Wild Prototypes
04:24 – More eBay Finds
07:28 – NHL Event Concepts
11:15 – Unused All-Stars
14:37 – Outdoor Outtakes
16:19 – Creative Possibilities
18:09 – Team Efforts

This video showcases a variety of unused designs created under the guidance of NHL franchises and follows up on the NHL Prototypes series:
Part 1: What Might Have Been ▸    • NHL PROTOTYPES 1: What Might Have Been  
Part 2: Designing the ’90s ▸    • NHL PROTOTYPES 2: Designing the ’90s  
Part 3: Gone But Not Forgotten ▸    • NHL PROTOTYPES 3: Gone But Not Forgotten  
Part 4: Rejected & Rediscovered ▸    • NHL PROTOTYPES 4: Rejected and Redisc...  

Special thanks to Ryan DeRocco, Zach Cancila, and Grant Friel—for all those amazing eBay discoveries!

Featured brands include the Calgary Flames, Carolina Hurricanes, Dallas Stars, Detroit Red Wings, Minnesota Wild, New Jersey Devils, New York Islanders, New York Rangers, Ottawa Senators, Seattle Kraken, and Tampa Bay Lightning, as well as the NHL 100 Classic, NHL All-Star Game, NHL Global Series, NHL Heritage Classic, NHL Stadium Series, and NHL Winter Classic.

Includes original artwork by Adidas, Fanbrandz, Jeff Eagles, Reebok, Terry Smith, Torch Creative, and Zach Cancila.

📢 Icethetics Memberships Now Available!
Join the Icethetics channel to get access to exclusive perks—including my full conversation with Tampa Bay Lightning graphic designer Zach Cancila ▸    / @icethetics  
If you’re already a member, THANK YOU!

[Zach Cancila interview recorded 3/12/23]