The Tragic Fall of NBA Logos

The Tragic Fall of NBA Logos
The Tragic Fall of NBA Logos

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NBA logos are some of the most creative in all of professional sports, outside of minor league baseball at least. From the Toronto Raptors early days of a giant purple/red dinosaur that was far more ferocious than Barney, to the Denver Nuggets rainbow-infused skyline that sparked some of the best jerseys ever. There's traditionalists who never change a thing, the Chicago Bulls are the only team to never change their logo, and the undecided nature of teams like the Washington Wizards who can never quite nail down a color scheme. Retro NBA logos are also some the most used out of the four major sports leagues when it comes to jerseys, shirts and hats. You can find fiesta-themed San Antonio Spurs gear just as often as the more mellowed out silver and black that they wear today. NBA fans take pride in many of their team's old logos, and as each team rolls out another new look, the evolution of team logos throughout the years is an interesting process to witness.

NBA Logos Through the Years - Fansided

Allow me to set a scene for you real quick: It’s 2006, you’re a Raptors fan, it’s cold as hell because you’re stuck in Canada, and yet, you have a warm feeling in your heart. This feeling is being sparked by the fact that you know that your team has the best logo in the league, and even if Toronto will end up with a 27-55 record, you can always look down at the bottom right corner of your TV screen and stare at that logo until the pain of being ranked twelfth in the eastern conference slowly fades away.

This logo is perfect. Everything fits in place really well and nothing is crammed, it portrays a friendly character for people to identify with, and sports a really nice yet under-used color combination of red and purple: definitely a bold choice, but it works here.

When this objectively perfect logo was inevitably replaced by this dull, lifeless thing, it represented a change in both basketball culture and world culture as well. You see, the NBA’s design trends really just reflect the general design trends of everything around it. And, look around: the biggest change you’ll see in terms of design is a lack of personality and vibrance.

Modern art consists of solid colors and basic, abstract pieces. People prefer white walls in their homes instead of the ever-so-popular flower wallpapers that could once be found everywhere. People wear a lot less color nowadays - just in every part of culture, it rings true - personality & color are a thing of the past.

Take a look at one of my favorite old NBA logos: The Fort Wayne Pistons logo. From every technical point imaginable, this logo sucks. The color contrast is atrocious. These hands are inexplicably freaky, and there’s a Z in the middle of his chest. Remember, this is the Fort Wayne Pistons - they used to be called the Fort Wayne Zollner Pistons, but would eventually drop the
“Zollner” from their name, and didn’t bother to take off this massive Z on their mascot.

And yet, despite everything that’s so bad about this logo, I love it. I don’t care about the technicalities, the amount of personality put into this logo will make anybody smile.

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