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MICOU COUCHELE MCFW Digital Edition 2020 Montecarlo - Fashion Channel

From Tommy Hilfiger to Alberta Ferretti: many international names that will be the protagonists of the live digital talks of the Monegasque fashion week in an online and sustainable version.
Monte-Carlo, 12 May 2020. An increasingly sustainable format and attention to the current emergency that does not overshadow the need to move forward are the distinctive features of the "2020 MCFW SERIES A CONVERSATION WITH ..." project with which Monte-Carlo Fashion Week moves temporarily on the web and inaugurates a new way of doing fashion.
A program that sees in the foreground acclaimed designers of the caliber of Tommy Hilfiger, connecting live together with his wife Dee Ocleppo from the United States; by Alberta Ferretti - who, exactly one year ago, revealed worldwide, exactly one year ago, her Cruise 2020 collection in Monte-Carlo, sealing an unforgettable edition of the event. The Montecarlo Fashion Week, now in its eighth edition, does not forget the scouting mission accompanying the event: "Calling all sustainable designers" is the slogan that announces the recruitment of stylists who stand out in terms of sustainability, to participate in a contest which to date has gathered the participation of more than thirty brands from 14 countries around the world. The collections will be presented on the MCFW social medias and on the YouTube of Fashion Channel, media partner of the event. The most virtuous will be awarded the MCFW Fashion Award Digital Sustainable Brand.


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