In this video, we’ll walk you through everything you need to know about how to cretae a PR strategy. Not only will you learn how to craft a solud PR plan step by step, but also what a PR strategy actually is—and the most effective techniques and tactics used by leading PR experts.
Your guide is Matias Rodsevich, founder and CEO of PRLab, an award-winning B2B tech PR agency with a global presence. Known for his deep expertise and strategic insight, Matias is widely recognized as a thought leader in the PR space. Over the years, he has worked with companies across SaaS, MedTech, CleanTech, and other innovation-driven sectors—helping them grow their reputation and build trust through thoughtful, well-executed communication strategies.
We’ll start by exploring the role of PR in attracting customers, building credibility, and managing reputational challenges. Then, we’ll guide you through how to build your own PR strategy—from understanding your audience and setting clear objectives, to creating impactful content and measuring success. Keep this in mind: A solid plan is the key to create a successful PR campaign.
To wrap up, we’ll take a look at what’s changing in PR in 2025, 5 PR strategies and tactics, and how technology is shaping the future of brand communication.
FAQs
❓What is a PR strategy?
A PR strategy is a structured communication plan designed to shape, build, and protect a brand’s reputation. It brings together your goals, target audiences, key messages, communication channels, and timelines into one cohesive approach. A strong PR strategy also includes clear metrics to measure success—helping you track your impact and adapt as needed.
❓How do you create a public relations strategy in 2025 step by step?
1. Conduct thorough research: Analyze your target audience, their behavior, and preferred media channels. Research competitors, market trends, and relevant media outlets to understand positioning opportunities.
2. Define clear objectives: Set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. Align all messaging and activities with these objectives.
3. Create a content calendar: Plan what content will be published, where, and when. Include media outreach, social posts, and key campaign dates to maintain consistency.
4. Establish key milestones: Set deadlines for major actions such as content creation, announcements, or campaign launches. Use milestones to align internal and external teams.
5. Develop a crisis management plan: Prepare protocols, key contacts, and pre-approved messaging to respond quickly to potential issues. Train spokespersons in advance for consistency.
6. Measure and monitor performance: Track key performance indicators (KPIs) using media monitoring and analytics tools. Assess results regularly and optimize as needed.
7. Amplify media coverage: Share published content across owned channels. Thank journalists, consider paid promotion, and use coverage to build backlinks and improve SEO.
❓Why is having a PR strategy important?
A PR strategy gives your brand direction and purpose in how you communicate with the world. Instead of reacting to opportunities or crises on the fly, you have a proactive plan that aligns messaging with business goals. A well-crafted strategy helps you build trust, grow visibility, manage reputation, and maintain consistent communication across all touchpoints—even in fast-changing media environments.
🔗 Read our article about how to create a PR strategy: https://prlab.co/blog/how-to-create-a...
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00:00 Introduction
00:18 What is a PR strategy and why does it matters
00:52 How to create your PR strategy
03:01 Conclusion
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