Brian Moran on The 12 Week Year: How to Get More Done in 12 Weeks than Most do in a Year

Episode Summary: In this episode of the L3 Leadership Podcast, Brian Moran discusses his framework for the 12 Week Year and shares how you can get more done in 12 weeks than most can in a year.


 5 Key Takeaways:

1. Brian shares his definition of accountability and what that means in relation to other people as a leader. 
2. He discusses why he wrote his book, The 12 Week Year.
3. Brian talks about how shortening the timeframe to achieve a goal can bring clarity, momentum, and stress reduction.
4. He shares the framework he provides leaders with to achieve their goals in the 12 Week Year.
5. Brian discusses how he reviews his execution and results to accomplish more. 

About Brian: Brian is the CEO and founder of The Execution Company. He is a highly respected expert and accomplished executive who has developed a well-versed business perspective from his vast experience in consumer products, healthcare, food service, automotive and transportation and professional service sectors.


Brian is the co-author of the New York Times bestseller, The 12 Week Year (https://12weekyear.com/) , a program developed to empower individuals and companies to achieve more in 12 weeks than what others accomplish in 12 months. The 12 Week Year philosophy and training program has been implemented worldwide with industry leading companies like Allstate, BBVA, Mass Mutual, Metronic, Merril-Lynch, Nationwide, Paycor, and Papa Johns.


Prior to launching The Execution Company, Brian had leadership positions within Pepsico, UPS, Senn Delany Management Consultants, and National Automotive Corporation. Coupling his corporate experience with his entrepreneurial drive, Brian also co-founded Bio Inc, a health services provider specializing in wellness and medical surveillance performing on-site medical testing.


A trusted strategic advisor and visionary, Brian volunteers his time to mentor promising entrepreneurs to refine, implement, and execute their business plans, and his charity work includes Susan G. Komen and CBMC. 

Quotes From the Episode:


“In the end, you choose your consequences.”


“Separate the starting from finishing.”


“The 12 Week Year is about being great at a few things, rather than being mediocre at a lot of things.”


“Do everything you can to grow.”


Guest Resources Mentioned:


The 12 Week Year (https://academy.12weekyear.com/produc...)  by Brian P. Moran and Michael Lennington
12 Week Year Website
(https://12weekyear.com/gsc/) Uncommon Accountability (https://uncommonaccountability.com/) by Brian P. Moran and Michael Lennington
Feel the Fear and Do it Anyways (https://www.amazon.com/Feel-Fear-Do-A...) by Susan Jeffers
One Minute Manager (https://www.amazon.com/Minute-Manager...) by Kenneth Blanchard Ph.D.

Connect with Brian:
Website (http://brianpmoran.com) | Facebook (  / the12weekyear  ) | Youtube (   / executioncompany  ) | Twitter (  / brianpmoran  ) | LinkedIn (  / brianpmoran  )