Скачать или смотреть Cvent CONNECT 2025 Behind the Scenes: Crafting paid social campaigns that convert

Join Dara, the event marketer behind Cvent CONNECT, and Lauren from the Cvent digital marketing team, as they dive into the paid ad types and strategies used for promoting Cvent CONNECT.

They discuss the effectiveness of single image ads, video ads, and messaging ads in their campaigns. Lauren also shares insights on creating benchmarks by comparing current performance to past performance, rather than solely relying on industry standards. Get inspired by their detailed overview and learn how to enhance your own event promotions!

Want even more behind the scenes content? Register now for Cvent CONNECT 2025 on June 9-12, 2025 to discover new event ideas and inspiration 👉 https://utm.io/CventCONNECT2025

Chapters:
[00:00] Introduction to the hosts
[00:14] Overview of paid ad types for Cvent CONNECT
[01:15] In-depth look at messaging paid ads
[01:53] Creating effective benchmarks for paid ads
[03:19] Conclusion and final thoughts