Скачать или смотреть Courtney Lapin at PSFK Future of Retail Event in SF

This talk was part of the PSFK Future of Retail Event SF

@courtney_lapin | @WestfieldLabs

PSFK was privileged to have Courtney Lapin speak at our Future of Retail Event in San Francisco. As the Head of Retail Partnerships for Westfield Labs - the innovation arm of Westfield Malls - Courtney was able to share how new technologies in malls are helping online brands engage with customers in the real world.

During the event, Courtney spoke to the reinvention of offline retail with a digital twist. New technologies allow brands to create real world presences to let traditionally online brands come offline. With an roughly 92% of retail purchases still happening offline, Westfield has been working with brands like Kate Spade, Rebecca Minkoff, and Sony to make brands’ physical spaces more engaging. Courtney shared a case study at the event of Westfield’s partnership with eBay last holiday season that utilized their “connected glass” technology essentially turning storefronts into giant touch screens. Watch tCourtney’s talk on transforming the mall experience here.