Скачать или смотреть Why Product Storytelling Sucks: What Your Product Story Must Do!

Product Storytelling | What Your Product Story Must Do | Storytelling for Products | Story-driven design | Why Product Storytelling Sucks | Product Story

Most companies do not tell great product stories. They just forget that Product Storytelling matters and most product storytelling sucks. It's not about benefits and features. It comes down to this: how do you make your customers' lives better? If you can't tell that story, you don't have a product story worth telling. Storytelling for products is just as important as great storytelling for your brand and your organization. Story-driven design matters.
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