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Mamaearth collaboarted with PayTunes to promote their one of the best selling products, Honey Malai Cold Cream and build brand awareness.

Together, we created a 30 secs very fun and engaging audio jingle featuring key product features and benefits. PayTunes ran an audio ad with a clickable banner to the visually active listeners.

AI and ML capabilities of PayTunes helped in successfully reaching out to almost 1 million unique listeners, delivered a Completion Rate/Listen Through Rate (LTR)of 93.52% and Click Through Rate(CTR) of 1.29%. In comparison to industry standards, we performed 35% better in terms of engagement rate.

With engaging audio, sharp targeting and frequency capping across platforms, we were effective in capturing the attention of listeners and generating interest in the product.

Overall, the collaboration between Mamaearth and PayTunes have been successful in promoting the Honey Malai Cold Cream and building brand awareness.

Tuhin P. | Aldrin P. | Syed Sibtain Imam | Vidhi Doshi#PayTunesAudioAds #AudioAds #PayTunes #paytunesforbusiness #mamaearth #fmcg #marketing .

Visit- http://paytunes.in/

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