Скачать или смотреть From Farm's to Brand: Where EGGOZ Really Begins | ABHISHEK NEGI

In this episode, we dive deep into the real story behind building a consumer brand in a commodity-driven market - and why branding is never the first step.

Our guest, the co-founder of Eggoz Nutrition, breaks down the thinking that shaped their journey:from operating as a wholesale commodity player to becoming a trusted, consumer-facing household brand.

This conversation unpacks:

-Why “an egg is an egg” was the biggest mindset challenge in India

-Why the team chose to learn the poultry sector from the ground up before launching a brand

-How COVID became a survival trigger when egg prices crashed below production cost

-The tough internal decisions made to save the company at any cost

-Why owning farms didn’t scale — and how partnering with farmers unlocked speed, standardization, and growth

-The long-term vision inspired by cooperative-scale household brands like Amul - without copying the model

This is not a story about overnight success.
It’s about patience, first-principles thinking, and building the right model before building the brand.

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Real conversations with founders who’ve learned the hard way.

📌 Who should watch this?

Founders building in commodity or low-differentiation markets

Operators thinking about asset-light vs asset-heavy models

Anyone curious about how Indian consumer brands are actually built

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