Introduction to Experiential Tourism

Explore the essential ingredients needed to develop sustainable nature experiences and identify opportunities on how your business can offer these new experiences in order to reach new markets.

North Devon UNESCO Biosphere and Torridge District Council are delighted to have teamed up with Unmissable England to deliver a series of tourism workshops to support businesses across northern Devon to create new, bookable, nature experiences.

Experiential tourism provides a brand new layer of opportunities well beyond the traditional tourism landscape of products based on goods or services. An experience actively involves visitors to partake, where they will create lasting memories and have the opportunity to engage with local stories and nature, and to connect with the essence of a place and its people.