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ABSTRACT
The objectives of this research were: (1) to investigate the achievement in reading by attending the World Peace Ethics Contest, (2) to study the benefits of reading the book named “Family Day by Day”, and (3) to explore the opportunity perspective of the winners by attending the competition in the World Peace Ethics Contest. The sample for this research consisted of 160 students, 20 winners, and 3 coordinators of the organizers. They were obtained by purposive sampling. The instruments used were: (1) pre-test and post-test, (2) evaluation form for the oral presentation of the group work, (3) a semi-structure interview form towards benefits of reading the book named “Family Day by Day”, (4) a semi-structure interview form towards the winners’ opportunities of the World Peace Ethics Contest. The statistics used to analyze the data were (1) percentage (%), (2) means ( ), (3) standard deviation (S.D.), and (4) t-test (dependent). The research results indicated that attending the World Peace Ethics Contest help students to have better enhancement of English reading skills. The achievement in reading is statistically significant at the level of .05. The contestants won 20 prizes. They benefited from reading the book named “Family Day by Day” on a number of issues. This is consistent with the perspective on opportunities. However, the problem shows that the book named “Family Day by Day” has a lot of technical terms which took time to understand.

KEYWORDS: Dhammakaya Foundation, Enhancing English Skills, Family Day by Day, Using Family Day by Day for Enhancing Reading English, World Peace Ethics Contest

Citation: Thitthongkam, T. (2018). Enhancing English Reading Skills of Students Majoring in English for Business Communication, School of Liberal Arts, Sripatum University Through the World Peace Ethics Contest

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English is needed and important for communication. It is also a means to study information from different sources. The rapid change, particularly, socialization of the 21st century, educators in all disciplines must consider the direction of teaching by introducing ethics for enhancing mankind. It is because human being is the major cost of both developing countries and developed countries. The individualities of the mankind must have sufficient morality, discipline, and ethics (Kumar, 2017). Considering all four English skills, reading skills are significant as a learning tool, principally for searching information and self-study. Those who can read English will be able to access the knowledge extensively and fast. Many researchers (Rupley, Blair, & Nichols, 2009; Eshghinejad, 2016; Kornwipa, 2017) have found problems in teaching reading skills that most of the English language students learn about content that comes from international backgrounds. Instructors used the teaching technique of reading English passages to students, and let the students read aloud, then the instructors translated the sentences of the contents in the reading passage, occasionally, structures are highlighted. Instructors also explain the terminology rather than enhancing reading skills (Borg, 1999). They did not emphasize or encourage students to have the opportunity to acquire and enhance their own reading skills. Students are not encouraged to learn and to enhance reading skills through real experiences or opportunities in real situations practically. Most of the contents focus on the content of foreign situations, not the universal one, making students feel that the content was incomprehensible, not interesting, lacking in reading enthusiasm, no goals, and lack of motivation. George and Paul (1995) suggested that enhancing reading skills should be integrated to build understanding to the reading purpose, requirement, and the reader's method. Juyandegan (2016) pointed out that reading skills helps to enhance self-esteem and self-enhancement. It supports students to become adult. In addition, reading skills promote each other's emotions in relation to others in the world. It can enhance us to be able to spend life in the society stably. Students should read as a process that is systematically trained because there is a step by step reading theory. The students need to cope with steps which include the presentation, the practice and the production step. The presentation step is done by instructors. The students have to practice the language in the first step. The production step is the situation that students use language for communication in real situation. ...

The paper is structured in four sections. In the first of an introduction serves as a reference for analysis of the results. In the second part is an overview of the World Peace Ethics Contest. In the third part, the setting of the research and methodology of the research finding obtained and the data analyzed in order to answer the research questions. Finally, results, discussions, recommendations, and conclusions of the empirical work are presented.