How Photo Tourism is shaping the Travel Industry Globally

Information is valuable only in its own time but a great story transcends time offering value beyond the moment of its creation.

Photos are a tool of exploration, passports to inner sanctums, instruments for change. Photography matters—now more than ever.

Photos bring people closer. You feel instantly connected when you share pictures. One thing that I have understood by visiting offbeat places in search of untold human stories is that no matter how far we are away from home – people are more similar than different and we love good stories. And, that is a common theme I follow religiously in my work. I am here to share my views on Photo Tourism

1. Photography is the only language that is understood everywhere in the world

2. Photography is the power of OBSERVATION not the application of technology.

3. The Secret Sauce of Photography - be creative, relevant and impactful

4. Storytelling that works - Informative, Immersive & Contextual

5. Act not just an influencer but an equal partner