Скачать или смотреть The Evolution of ABM: From Target Lists to Signals

ABM has evolved — from static target lists to real-time signals.
Here’s how modern marketers are using intent data + AI to find accounts already in motion.
Traditional ABM was built for a world of static CRM lists and cold outreach. But buyer behavior has changed — decisions now start in the dark funnel, across research, peer groups, and anonymous digital signals.
In this short clip, we break down:
How ABM evolved into ABM 2.0


Why intent data and buyer signals are the new targeting layer


The rise of signal-led GTM engines (connecting marketing + sales)


What the next generation of account-based growth really looks like


If you’re still running ABM the 2018 way… this will change how you see pipeline creation.

#ABM #ABM2 #AccountBasedMarketing #B2BMarketing #IntentData #DemandGen #GTM #Insightstap #wb030