Скачать или смотреть Sporticast 356: The Money Behind the ‘Summer of Soccer’

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with MLS executive Camilo Durana about the so-called men’s ‘Summer of Soccer’—with Copa America, Euros 2024, Leagues Cup and MLS all overlapping. That run will lead right into the start of the major European seasons in August.

00:00 Introduction
03:04 The Popularity of the Mexican National Team in the US
06:00 Growth in MLS Attendance and Revenue
11:03 The Impact of Streaming on MLS Viewership
26:49 The Future of MLS and Soccer-Specific Stadiums
30:40 The Pronunciation of David Villa's Name

Takeways:
The Mexican national team is incredibly popular in the US, with games averaging over 60,000 fans and attracting a diverse fan base.
MLS is experiencing growth in attendance and revenue, with a focus on improving the fan experience and making it easier to be a fan.
Soccer United Marketing plays a crucial role in the commercial ecosystem of MLS, helping to generate revenue and build relationships with soccer consumers.
The streaming of MLS games on Apple TV has increased intentional viewership and led to longer viewing times.
The arrival of Lionel Messi in MLS has had a significant impact on the league, driving commercial momentum and attracting more players to the league.
The future of MLS includes a focus on building soccer-specific stadiums, providing the right experiences for fans, and continuing to invest in player development and talent.
The pronunciation of David Villa's name is a long-standing debate, with Camilo Durana confirming that it is pronounced 'David' and not 'Dah-veed'.

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Host info:
Scott Soshnick: https://x.com/soshnick
Eben Novy-Williams: https://x.com/novy_williams

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