A Surprising Truth About Influencers & Social Media | Marissa Rachel & Shanna Lisa | TEDxLakeBalboa

Marissa & Shanna know a thing or two about how to be successful on social media. These sister influencers have achieved over 2 million social media followers collectively and over a quarter of a billion YouTube video views. But success as an influencer isn’t as simple as people think. In this talk, Marissa & Shanna explore the surprising truths behind influencer marketing and what it truly takes to make it today. Marissa Rachel is a TV host and creator of her own wildly popular beauty, fashion, & lifestyle YouTube channel. This Brazilian American young woman has an inspirational personality that has proven to be a hit with a massive audience (from millennials through Gen-Z). Now, with over a quarter of a billion video views, Marissa continues to provide her audience with encouragement, hope and humor. Marissa is a longtime United Nations Ambassador and has spoken numerous times at the UN headquarters in New York City, lending her influence to topics such as climate change & sustainable fashion. Marissa has hosted four seasons of Ready, Set, Style, a reality fashion show which aired on television in the UK on the iTV2 network. Marissa has enjoyed partnerships with many of the world's most recognizable brands, including Disney, Toyota, Marvel, Amazon, P&G, and Victoria's Secret Pink.

Shanna Lisa is one of the world's leading beauty and fashion influencers and an expert on all things glam. This Brazilian American young woman has enjoyed ongoing partnerships working with top brands, such as Amazon, Disney, Procter & Gamble, and Toyota. Shanna and her sister have built a hugely popular YouTube channel with over a million followers and over a quarter of a billion views. She is also United Nations Ambassador, speaking on causes such as climate change and quality education at events such as the 2019 UN General Assembly in New York City. She has also lent her expertise to USC's renowned Cinematic Arts program, advising film students on building a career in social media. "Staying still means you're falling behind. As long as you're moving, you're moving forward!" This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx