Paid Advertising and ROI: What Every Business Needs to Know!

Welcome to The Novice Podcast by Nairametrics, where we simplify complex financial topics for everyday people and businesses! I am Tolu, and today, we’re diving into the world of paid advertising and its financial impact on businesses.

We’re asking the all-important question: How can businesses maximize their return on investment (ROI) with paid advertising? And who better to help us unpack this than our guest, Kenneth Nwangwu!

Kenneth is a seasoned digital marketing professional and brand and corporate communications executive at Providus Bank. He’s also a certified digital marketing professional passionate about helping businesses grow using cutting-edge marketing technologies. Welcome to the podcast, Kenneth!