Скачать или смотреть How Nigerian businesses increase ROI from Paid Advertising!

Welcome to The Novice Podcast by Nairametrics, where we simplify complex financial topics for everyday people and businesses! I am Tolu, and today, we’re diving into the world of paid advertising and its financial impact on businesses.

We’re asking the all-important question: How can businesses maximize their return on investment (ROI) with paid advertising? And who better to help us unpack this than our guest, Kenneth Nwangwu!

Kenneth is a seasoned digital marketing professional and brand and corporate communications executive at Providus Bank. He’s also a certified digital marketing professional passionate about helping businesses grow using cutting-edge marketing technologies. Welcome to the podcast, Kenneth!

Introduction - 0:00 – 1:22
What is Paid Advertising? - 1:22 – 2:21;
How should business owners view Paid Advertising? - 2:21 – 3:12
Paid Advertising and Digital Algorithms - 3:12 – 3:50
Achieving Objectives with Paid Advertising - 3:50 – 6:15
Innovative Tools in Paid Advertising - 6:15 – 8:50
Common mistakes made in Paid Advertising - 8:50 – 10:58
Why you shouldn’t rely entirely on Paid Advertising - 10:58 – 12:05
Influencer Marketing and Paid Advertising - 12:05 – 12:43
Understanding and Measuring ROI - 12:43 – 16:35
Recap - 16:35 – 18:20
Novice Dip Game - 18:20 – 22:10
Outro - 22:10 – 22:25