Unity Business Model Explained

What is Unity and what is their business model? Where are they positioned in the ever-growing video game industry? What are their potential new sources of growth? Find out in this video.

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Unity is a video game engine that allows video game creators to develop games for various platforms like Mobile, PC, PS4, Xbox, Virtual Reality, Augmented Reality and more. Unity can also be used for other purposes and industries that require 3D renderings. It is used by big video game studios and individual developers alike. Unity did its IPO in September 2020, and even though their business model looks very promising, they never made a profit and face a lot of risks.