Скачать или смотреть Mozilla Faces Privacy Backlash

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Source: https://www.bleepingcomputer.com/news...

Mozilla, the non-profit behind the Firefox web browser, is facing a privacy complaint from NOYB (None Of Your Business) over its Privacy-Preserving Attribution (PPA) feature.

Key points:

Allegations: NOYB claims that PPA is used to track user behavior, despite its name.
Default Activation: Mozilla enabled PPA by default in Firefox version 128, without explicit user consent.
Data Collection: NOYB alleges that PPA collects data on user ad interactions and bundles it for advertisers.
Mozilla's Defense: Mozilla insists that PPA is a non-invasive alternative to cross-site tracking and does not share personal data with third parties.
Disabling PPA: Firefox users can disable the PPA feature through their browser settings.
The central issue in this dispute is whether PPA truly preserves user privacy or if it's a form of tracking in disguise. While Mozilla claims the feature is designed to improve privacy, NOYB argues that it still involves collecting and analyzing user data.

This case highlights the ongoing debate about the balance between online privacy and advertising interests. As technology evolves, it's essential for companies to be transparent about their data practices and obtain meaningful user consent.