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Programmatic Audio Advertising Philadelphia - What It Is and Why It’s Important

According to 2021’s latest update, there are more than 192 million monthly digital audio listeners in the US alone. That’s approximately 68% of the population of the country. With so many listeners, it makes sense why more and more companies are inclining towards audio advertising.

2019 saw a boom in digital audio advertising with the revenue rising to $1.2 billion in the first half. It allowed companies to pay attention to this stream of advertising and that’s how programmatic audio advertising cropped up.

What is programmatic audio advertising?

Programmatic audio advertising involves a technique that automates the insertion of ads in various audio content, such as audio articles, streaming music services, digital radio, and podcasts. As a result, you can target your audience better, measurement the performance of an ad campaign, and execute future campaigns with better plans.

Ranwell Productions, one of the leading programmatic advertising company in Philadelphia, considers this service as an extension of the online marketing ecosystem. It narrows down your audience according to their age, gender, and geography so that your ads can have a better impact.

Why is programmatic audio advertising beneficial?

With audio-visual advertising ruling the industry for so many years, why should you give importance to programmatic audio advertising? First of all, you may miss out on potential customers who only listen to audio content. Secondly, programmatic audio advertising Philadelphia has many more advantages that your business can benefit from.

● It offers real-time insights into your target audience. This will give you a better idea to optimize your future campaigns and segment them accordingly. The more data you gain from your current ad campaign, the more you can plan on how to effectively execute the next one.
● Targeting ads also becomes easier. Since Ranwell Productions consider the demographics of your ad campaign, it can automate ads according to the interest of your audience. For example, it may target your ad differently to a college-goer than to a person who is returning home from the office, tired. The idea of programmatic audio advertising is to place the ad to the right person at the right time. This allows the audience to better concentrate on the ad instead of staying unmindful.
● Programmatic audio advertising Philadelphia from Ranwell Productions also looks into the aspect of multi-channel marketing strategy to reach more customers. They may pair your audio ad with a relevant display ad or banner. The advantage of a multi-channel marketing strategy is that the analytics of the campaign will give the experts an idea of whether the new technique is worth spending time on or not. If it doesn’t provide the expected results, the experts may look to implement some other strategy that makes the ad campaign more efficient.
● Moreover, programmatic audio ads are more difficult to block than display ads. Your target audience may use an AdBlocker extension to stop watching display ads, but they may not be able to do so for audio ads.

Programmatic audio advertising is growing in popularity ever since companies realized that they have a huge untapped section of potential customers. Hire Ranwell Productions today if you want to make the most of audio ads in your city, state, or country.

Learn more here: https://philadelphiaaudioads.ranwellp...