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Background to the Project: Vida Vodka is not just a premium spirit; it's a sustainable response to the challenge of food waste faced across the globe. With 900,000 tons of bread wasted each year in the UK alone, Vida tackles this issue by turning surplus bread into a high-quality, artisanal vodka. This not only addresses growing carbon emissions but symbolises a paradigm shift towards a circular economy and sustainable living. The purpose of Vida is not just a unique spirit, we belive we can become a catalyst for a movement, urging consumers and the industry to rethink their approach to sustainability.

Information Gathering: Vida Vodka's commitment to sustainability is underpinned by comprehensive research into the fermentation process, spent mash management, and a thorough understanding of the craft spirit industry, in order to maximise our efficiency in our process. The local market research delves into the availability of waste bread, emphasising the need to bridge the gap between food waste and the creation of a premium, eco-conscious product.

Vida Vodka transcends the traditional definition of spirits. It embodies a commitment to sustainability and environmental responsibility. By collecting waste surplus bread from various sources, transforming it into a high-quality, artisanal vodka, and providing consumers with a distinctive drinking experience, Vida Vodka becomes a symbol of positive change in an industry historically associated with environmental impact.