Скачать или смотреть Dr. Dan Ritchie's Unique Publishing Strategies will Blow Your Mind

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From Local Studio to Global Movement—Fueled by the Right Book Strategy

What if your book wasn’t just a credibility piece—but the fuel for an entire business model?

In this powerful kickoff session, Nicole Gebhardt sits down with Dr. Dan Ritchie, Co-Founder of the Functional Aging Institute, to unpack how publishing the right books at the right time helped them scale from a single fitness studio to a world-recognized certification brand for trainers over 55.

You’ll walk away with a fresh perspective on how to:

Use two types of books—a Signature Book to grow your reputation and a Niche Book to attract the right clients

Turn your expertise into a licensable asset that others can brand and use to grow their businesses

Build a business that’s scalable and sellable (FAI was eventually acquired by the world’s largest fitness education company)

If you’ve ever wondered how a book could truly change your business—this conversation proves it’s not just possible... it’s repeatable.

🎥 Watch now and start thinking bigger about what your book can do.