Скачать или смотреть This Simple App Sparked a Buyer Competition

Renata Raya turned a "boring" abandoned cart app into a high-demand asset. By pivoting from email to WhatsApp, she and her co-founder achieved a 20% recovery rate and attracted immediate buyer interest on Acquire.com, resulting in a clean and fast exit.

In this Startup Acquisition Story, Renata shares how she and her co-founder built GoRecover, a simple Shopify app that solved a massive problem for Latin American e-commerce: abandoned carts.

From leveraging their agency’s 700+ client base for instant validation to managing multiple offers, Renata explains how solving one specific micro-problem leads to a straightforward acquisition.

Inside the episode:
► How Renata turned a simple WhatsApp integration into a high-demand asset
► Why solving one regional problem is more valuable than building a complex platform
► How to use an agency background to fast-track Product-Market Fit
► The "skeptical founder" journey: Navigating the emotional rollercoaster of a deal closing

Share your favorite takeaway in the comments and subscribe for more startup exits, founder stories, and acquisition lessons like this.

Chapters
00:00 – Meet Renata Raya and the Go Recover Origin Story
01:30 – Why WhatsApp Outperforms Email in LATAM
03:10 – The Business Model: Subscription + Variable Markup
05:40 – Scaling via the Shopify App Store and Agency Leads
08:20 – App Store Optimization: The Power of Reviews and Demo Stores 10:45 – Why Sell? Shifting Focus to a Bigger Vision (Revy)
13:20 – Inside the Bidding War: Handling Multiple Offers on Acquire
16:40 – The "Money in the Bank" Moment: Managing Deal Anxiety
19:15 – Transferring Assets and Technical Due Diligence
21:20 – Celebrating the Exit: Tequila and Champagne

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► https://acquire.com

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About Acquire.com

Acquire.com is the leading startup acquisition marketplace, connecting founders with 350,000+ buyers worldwide. With the highest success rates for SaaS, e-commerce, and startup acquisitions, it’s the go-to platform for clean, fast deals.