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I think that's what the great part about email is, is that it gives you the chance to keep testing audiences and do it at enough scale so then you can determine is does your offer make sense I've seen the ones that have just failed and then you can look at it and go You know he's just not that into you It's your offer Your offer isn't good

cold email, email marketing, lead generation, sales, A/B testing, copywriting, conversion rate optimization, business growth, digital marketing, customer acquisition