Скачать или смотреть The Truth About Selling: Perception Beats Product Every Time (Restaurant Edition)

Here’s the truth most restaurant owners never hear:

People don’t buy the best product.
They buy the best perception.

I’m Davide Cerretini — former owner of Botto Bistro, the guy who beat Yelp, turned a tiny pizzeria into a worldwide phenomenon, generated millions in free publicity, and created a movement people lined up in the rain to be part of.

In this video, I reveal the exact psychology behind it.

What you’ll learn:

🔥 Why a normal pizza became a global story
(And why people drove HOURS to eat it.)

🔥 Why perception completely beats product quality
Owners fight for better food — customers buy better ideas.

🔥 Why the strongest message wins, not the best dish
Marketing is storytelling, not perfection.

🔥 How to polarize a market in your favor
Fans don’t follow quality — they follow identity.

🔥 How you can apply the same system today
Even if your product is simple, common, or “nothing special.”

If you want to start controlling perception, controlling your message, and controlling your business — this is where it begins.

👉 www.davidecerretini.com

New videos every week for restaurant owners who are tired of the old rules and ready to outsmart the system.

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