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Most leaders know trust matters. But when it comes to actually building it on a team, too many well-intentioned leaders fall into the trap of personality tests, trust falls (yikes), and awkward icebreakers. Here's what they don't know: trust isn’t earned. It's reciprocated..

In this video, I break down the neuroscience of trust (yes, we’re talking oxytocin), how the “Trust Loop” actually works, and the three things every leader needs to do to spark trust first—vulnerability, celebration, and transparency. If you’ve ever felt like your team was holding back, not speaking up, or not quite bought in…you don’t have a communication problem. You’ve got a trust loop problem.

00:00 The truth about trust.
00:50 Meet David Burkus.
01:11 Trust begets trust.
01:20 Dr. Paul J. Zak
02:53 Trust Loop: Trust
04:37 Celebrate failures.
05:36 Share privileged intel.
06:46 Trust Loop: Leap
07:54 Make space for risks.
08:43 Trust Loop: Respect
08:48 Model active listening.
09:35 Treat conflict as collaboration.
11:00 Amplify unheard voices.

//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//SPEAKING
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