Скачать или смотреть Webinar: Utility Customer Journey Mapping

Statistics show that 86% of buyers will pay more for a better customer experience. In a world of hyper-personalization, this means understanding your customers’ wants, interests and needs, and meeting them where they are. This is where customer journey mapping comes in.

Empathizing with customers through journey mapping lays the groundwork for greater engagement and sets your utility up for success and long-term customer satisfaction. It also enables better experiences by addressing the issues within a customer lifecycle.

Guest speakers Brent Baker (City Utilities of Springfield, MO) and Zach Hardison (Questline) cover customer journey mapping in depth, from understanding its benefits to using journey maps to establish your utility as a trusted energy partner.

In this webinar, we will discuss:
Tips for creating customer journey maps
Developing meaningful touchpoints in customer lifecycles
Examples of successful customer journey efforts

For more information on creating successful customer journey maps or increasing customer engagement, check out our website: https://www.questline.com/solutions/