The BoF Podcast | Khalid Al Tayer on Driving Transformation in the GCC’s Luxury Market

In his first-ever public interview, Khalid Al Tayer, managing director of Al Tayer Insignia and CEO of the luxury e-commerce platform Ounass, shared his insights into the rapidly evolving luxury market in the Middle East, the region’s growing influence on global trends, and how developing his business with a customer-first mindset has enabled him to build Ounass, one of the most powerful e-commerce platforms in the industry.

“The brands that have taken [the Middle Eastern] customer as a very important customer and respect them are seeing benefit. The ones that approach this customer as, ‘They’re just going to buy what we make, and we’re going to do … a good enough job because we’re busy somewhere else,’ are not benefiting. Respect the Middle Eastern customer,” shares Al Tayer.

This week on The BoF Podcast, BoF founder and editor-in-chief Imran Amed sits down with Al Tayer to understand the shifting preferences of customers in the Middle East and learn how he is creating opportunities for regional talent to flourish.

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com