The 7-Figure Content + Social Media Strategy Dyslexia Connect Uses To Drive Inbound Leads

Peter is the founder of Dyslexia Connect - the first company in the world to provide online dyslexia tutoring. It has been helping kids, teenagers and adults improve their reading, spelling and reading comprehension since 2010

You can check it out at Dyslexiaconnect.com

In this episode you can Expect to learn:
- How Peter uses a superior onboarding experience to beat his competitors

- The specific content marketing strategy Peter uses to stand out in a crowded market

- How he manages a 100% remote team and the specific tactics he uses to keep his team engaged and productive

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TIME STAMPS
00:00 Start
00:03 Introduction
00:40 Changing the paradigm from in-person to online
03:30 Discovery vs fulfillment problem
05:33 What is Dyslexia Connect
06:26 How to sell to parents (when their kids are the ones using it)
08:23 The origin story
13:42 Getting initial traction
16:20 Increasing rates for sustainability
18:22 Determining pricing based on business climate
23:31 Onboarding clients effectively
27:01 Free trials and nailing the follow-up
29:36 Onboarding new tutors effectively
33:19 Deciding when to invest in a proper onboarding system
35:34 Using social media was a key decision
36:34 Hiring the right people
41:35 Effective content marketing strategies using social media
45:50 Should you put your logo on your content
47:02 Building a good company culture when everyone is remote
51:38 The rule of 3
53:01 Practical advice for growing your business
55:02 Why you have to hire and delegate
56:00 Take time to reflect on your business
58:28 Founder market fit
01:00:35 Th importance of testimonials
01:01:39 Recommended resources
01:03:23 Getting in touch with Peter