Скачать или смотреть Eric Cheng: Scaling a Creative Agency | Creator Convos

Do you struggle to find your dream clients?

Or do you land clients but struggle to retain them?

Even in creative industry businesses, it’s essential to learn how to manage client relationships and put the right systems in place.

Michelle sits down with Eric Cheng, the founder of ‪@12creative‬, to chat about his insights into agency ownership and people management.

12 Creative is known for branding, web design, and digital marketing with a focus on the real estate industry. Eric grew the agency from a team of one to a team of 17!

In this interview, you’ll learn:
How to start getting clients when no one knows you
The importance of confidence
How to market yourself to future clients
Why you should niche down to be an industry expert
How community can help you land clients
How to handle losing clients gracefully
Where AI can help you as a creative agency
How to identify new target audiences and clientele

Creator Convos is a series of interviews with creative industry leaders in collaboration with ‪@sparkandponycreative‬ and ‪@creatorcanteen‬, a community of creative professionals in Edmonton, Alberta.

Episode Resources:

Spark & Pony Creative
  / sparkandpony  
🌐 https://www.sparkandpony.com/

Creator Canteen
  / creatorcanteen  
🌐 https://www.creatorcanteen.com/

12 Creative
https://12creative.co/
🌐   / 12creativeco