Скачать или смотреть How can organizations become leading customer-centric organizations?

Customer-centric organizations prioritize gaining a deep understanding of what motivates behaviour and align both the promises they make to customers and their own strategic ambitions with customer wants and needs.

Level5 Principal, Laura Richard, highlights the efforts of Zappos to show how the most successful organizations go beyond simply making and keeping promises to customers – they have a continuous improvement mindset and work collaboratively across functions to evolve the products, services, and experiences they deliver.

Want to know how your organization can become more customer-centric? Dive into our paper 𝗙𝗿𝗼𝗺 𝗣𝗿𝗼𝗺𝗶𝘀𝗲 𝘁𝗼 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: 𝗔 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆, then take the comprehensive Customer-Centricity Maturity Diagnostic. This 10-minute survey will deliver a personalized dashboard and report, helping you benchmark against peers and leaders while identifying specific areas of focus to elevate your customer-centric approach.

Link to diagnostic survey: https://www.research.net/r/L5CxMaturity
Full perspective paper: https://lvl5.ca/L5-Perspective-Custom...

00:00 Intro
00:12 The importance of becoming customer-centric
00:26 Example: Zappos
00:53 Conclusion
01:20 Outro

#CustomerCentricity #CustomerExperience #CXStrategy