Скачать или смотреть Stellantis' Ram Brand to Offer Industry-Leading Pickup Truck Warranty

Stellantis' Ram brand is set to introduce an industry-leading warranty for its pickup trucks as part of its turnaround plan. The new warranty program aims to provide customers with unparalleled peace of mind and confidence in their vehicle purchases.
The Warranty Program:
The warranty program will offer a 5-year/100,000-mile powertrain warranty, a 3-year/36,000-mile basic warranty, and a 5-year/60,000-mile corrosion warranty. This comprehensive warranty package is designed to provide customers with protection and assurance for their vehicle.
Part of Turnaround Plan:
The new warranty program is part of Ram's broader turnaround plan, which aims to improve the brand's competitiveness and reputation in the market. By offering an industry-leading warranty, Ram is signaling its commitment to quality and customer satisfaction.
Impact on Customers:
The new warranty program is expected to have a positive impact on customers, providing them with increased confidence in their vehicle purchases. The comprehensive warranty package will also reduce the financial burden of repairs and maintenance, making Ram's pickup trucks a more attractive option for customers.
Industry Context:
The pickup truck market is highly competitive, with several brands offering similar warranty programs. However, Ram's industry-leading warranty program is designed to differentiate the brand and provide customers with a unique selling proposition.

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