Скачать или смотреть The Future of Loyalty Programmes: Scandinavian Airlines & Enable Banking

What does a hyper-personalised, transparent and fully customer-centric loyalty programme look like? To answer that question, look no further than Scandinavian Airlines' frequent-flyer programme, EuroBonus. It's the most successful loyalty programme in Scandinavia, with over 8 million members.

In this discussion, which took place at Nordic Fintech Summit 2024, Sarah Häger of Enable Banking talks to Madeleine Svantesson, Head of EuroBonus Partners.

Madeleine explains how SAS built one of the most loyal followings in the Nordics. She also shares some exciting insights into what the future of EuroBonus looks like and why Open Banking will play a crucial role.

0:00 What is EuroBonus?
4:06 Why is EuroBonus looking into Open Banking?
9:49 What does the future look like?

Learn more about Enable Banking: https://enablebanking.com/

#OpenBanking #CustomerLoyalty #SAS #ScandinavianAirlines #Enable Banking #NordicFintechSummit2024