Скачать или смотреть Horizontal scaling: tips from $100M in UA spend

Imaging spending $100M for user acquisition. Or managing $3M a week.

Daunting?

In this episode of Growth Masterminds, we chat with Vytis Bareika , founder and CEO of Defined Chase. Vytis shares his journey of managing over a hundred million dollars in ad spend, scaling projects across web, mobile, and web3, and helping mobile games achieve over a billion downloads.

We chat about various aspects of horizontal scaling, including adding new channels and partners, effective ad spend management, and the significance of brand awareness. Vita also shares insights on using web to app funnels, leveraging AI in marketing, and the role of creative strategies in today's advertising landscape.

Tune in to learn the best practices for scaling your digital marketing efforts and ensuring long-term success.

00:00 Introduction to Growth Masterminds
00:34 The Journey to Managing Massive Ad Budgets
02:10 Understanding Horizontal Scaling
04:40 Strategies for Adding New Partners
07:22 Creative Strategies for Different Channels
09:37 Analyzing User Engagement and Creative Performance
12:09 Hidden Gems in Apple Search
12:38 Singular's Quarterly Trends Report
13:16 The Importance of Brand Awareness
16:14 Re-engagement Strategies
17:33 Web to App Marketing
23:24 Future Trends in UA Performance Marketing
24:34 Conclusion and Final Thoughts