Скачать или смотреть Why This McDonald’s Ad Works Without Trying | Friction-First Marketing

Why does this McDonald’s ad work without being emotional, cinematic, or persuasive?

In this video, I break down a recent McDonald’s ad using a framework I call Friction-First Marketing — a strategy where brands win by removing decision friction instead of trying to convince harder.

This approach is especially powerful for low-involvement, high-frequency brands like McDonald’s, where the goal isn’t brand love — it’s becoming the default choice.

In this breakdown, you’ll learn:

• What Friction-First Marketing really means
• Why simplicity can outperform storytelling
• How McDonald’s reduces cognitive, emotional, and choice friction
• When this strategy works — and when it fails

This video uses short clips for educational analysis and commentary under fair use.

If you’re a marketer, founder, or creator who wants to understand why ads work, not just what they look like — you’re in the right place.

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