Скачать или смотреть How to Align Marketing & Sales (And Get Better Demand Generation)

In this episode we're going to learn how to align marketing and sales.

Pam's guest is Agnes Fotino O'Connell, a Director of Sales Operations & Demand Generation for the HMI Performance Incentive.

Find her on LinkedIn:   / agnesfotino  

Tune in to learn how to support sales better and align sales and marketing for demand generation success.

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Pam Didner is an Author, Speaker, Adjunct Professor, & Marketing Strategist with 20 years of corporate experience. She is a marketer through and through and here to help you improve and sharpen your marketing know-how and knowledge.

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INSIDE THIS VIDEO:

00:00 Introduction
00:25 Meet Agnes Fotino O'Connell
02:09 How to help partners meet clients
06:33 How to better optimize your marketing campaigns
07:55 Discuss how metrics are tied to pipeline
10:02 What tactics do you use to drive pipeline?
11:12 What tools do you use to uncover key insights?
13:23 Why the martech stack is important
16:33 Advice for people working in both sales & marketing

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The Modern AI Marketer in the GPT Era
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The Modern AI Marketer: Guide to Gen AI Prompts
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Global Content Marketing
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Effective Sales Enablement
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Podcast: B2B Marketing and More With Pam Didner
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#accountbasedmarketing #ABM #marketingstrategy #b2bmarketing #b2bleads

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