Скачать или смотреть IPR Webinar | The Communicator's Role in Driving Generative AI Adoption

A new research report from the Institute for Public Relations (IPR), sponsored by New York Life, finds that communication professionals are increasingly central to the adoption of generative artificial intelligence (AI). However, most organizations lack strategic communication frameworks and clear change narratives to support long-term transformation.

The study, The Communicator’s Role in Driving Generative AI Adoption, identifies best practices, barriers, and maturity stages for organizational AI adoption. Watch the replay to explore the report’s 12 key findings, the role of the communications function, and future implications for communicators and the profession.

To check out the full report, please visit: https://instituteforpr.org/the-commun... press inquiries, please contact Brittany Higginbotham at brittany@instituteforpr.org. For question about the report, please contact Olivia Fajardo at olivia@instituteforpr.org.