BATTISTA & SERGIO PININFARINA. The elegance of innovation |

A presentation by Luca Cottini, PhD
* How it all started. From a meal in 1952 to the Pininfarina-Ferrari partnership.
* Battista "Pinin" Farina: the art of #coach making, the Futurist influence, & the choice of the #automobile as the ultimate symbol of #modernity
* Sergio Pininfarina: moving the father's legacy forward, the #design of #elegance as synthesis of #beauty and #performance
* From #car designer to a global #design & #architecture firm. Pininfarina as a key Italian #trademark

Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

All rights reserved | © Italian Innovators 2020