Скачать или смотреть Melbourne Toy Fair Preview: What to Expect from Australia’s Biggest Toy Fair

I’m back in Melbourne — and for the first time in nearly a decade, Melbourne Toy Fair is officially back on my international event calendar.

In this episode of Born to License, David Born previews what to expect from the Australian Toy Hobby and Licensing Fair, the largest trade event of its kind in the Southern Hemisphere, held at the Melbourne Convention & Exhibition Centre.

With around 200 exhibitors and 4,000 trade attendees, this isn’t a public fan event — it’s where buyers, licensors, agents, and brand owners look ahead at the next 24 months of product and IP strategy.

In this episode:

🎯 Why Melbourne Toy Fair matters for licensing

Closed-door showcases from major studios and brands
Early previews of upcoming films, anniversaries, and new IP launches
Forward-looking intelligence you won’t see publicly

🔥 What’s likely to dominate the floor

K-Pop Demon Hunters momentum after London and New York Toy Fair
The continued strength of Spider-Man
Why Bluey is an unstoppable force in Australia

🛍️ Smart category expansion in action

Paw Patrol moving into premium homewares via Adairs Kids
What that says about long-term IP positioning

👟 The Crocs × LEGO drop strategy breakdown

A $150 brick-shaped clog
Sold out in hours
Debuted at Paris Fashion Week
Why hype, attention, and cultural conversation matter more than wearability

David also shares why he’s prioritizing Australia more strategically this year — and what he’ll be looking for on the show floor to gauge where the licensing industry is headed in 2026 and beyond.

If you work in licensing, retail, toys, or brand strategy, this episode is your insider preview before the doors even open.

🎙 Born to License – Hosted by David Born

Follow David:

Instagram:   / davidb0rn  
LinkedIn:   / davidborn1  

Book a call with David:

Intro: https://intro.co/DavidBorn

Follow Born Licensing:

Instagram:   / bornlicensing  
LinkedIn:   / born-licensing  
Website: https://bornlicensing.com/
Email: contact@bornlicensing.com

Follow Born to License:

Instagram:   / borntolicense  
LinkedIn:   / born-to-license  
YouTube:    / @borntolicense  
Website: https://borntolicense.com/
Email: hello@borntolicense.com

Sponsor - Learn to License:

Website: https://learntolicense.com/
Instagram:   / learntolicense  
LinkedIn:   / learn-to-license  
Discount code: earlybird25

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!