Скачать или смотреть Best Spice Market in the World? Visiting Hayfene Inside the Istanbul Grand Bazaar

We are in Istanbul, Turkey inside the legendary Hayfene Spice Shop, a family business that has been running since 1886. Now in its 55th generation, Hayfene has become a global leader in spice blends, online sales, and authentic Turkish flavors. From the Spice Bazaar to Instagram, their story shows how tradition and innovation can grow side by side.

In this episode of Digital Hospitality, I talk with the owner of Hayfene about their best-selling blends, the meaning behind their name, and how their mission is bigger than spices. Their goal is to bring people together around food, sharing flavor, culture, and hospitality with the world.

Chapters
00:00 – Welcome to Istanbul and Hayfene
00:21 – The 5th generation spice legacy
01:17 – Growing an online audience and Instagram success
02:11 – Selling more than spices, creating an experience
03:04 – Award-winning blends and best sellers
04:36 – Tradition, family, and the future of Hayfene

Hayfene's instagram:   / hayfene