Why Banks Bet Big on Risky Credit Card Partnerships | WSJ

From Apple and Goldman Sachs to Bilt and Wells Fargo, high-profile credit card partnership missteps reveal how risky these deals between brands and banks can be. Almost 30% of adults own co-branded credit cards as customers can earn different rewards like discounts or free hotel points. So why are some partnerships hitting road blocks?

WSJ explains how these complex partnerships work and what’s at stake.

Chapters:
0:00 Credit card partnerships
0:30 How these partnerships work
3:00 Risks for banks
7:01 Why the industry keeps growing

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