What is a Medical Representative? And its Role

A medical representative refers to almost each and every pharma company that mainly requires some professionals who are experts in communication skills and marketing strategies with militant nature.

A pharmaceutical representative is a person appointed by the pharmaceutical company to represent their product (medicine brands) in front of the doctor. He visited the doctor clinic and hospitals and convince a doctor to prescribe their company medicine to the patients.

The medicines that the doctor provides go to the medical store where the product sales so he has to visit a nearby medical store for available their medicine form the job description of the medical representative that all are a stockist.

The company concerning medical representative trained by the medicine product knowledge medicine dosages effect and side effect and mode of action of the medicine and somewhere anatomy and physiology of humans also. He will enhance product information, answer queries, render advice and introduce new products.

Key Responsibilities and The Role of Medical Representative Include:

Basically, the key responsibilities for the role of medical representative which includes; identifying and establishing a new business, negotiating the contracts, demonstrating or presenting products to healthcare staff including the nurses, doctors, and pharmacists, undertaking relevant research, maintaining detailed records, attending and organizing trade exhibitions, organizing appointments and meetings with community and hospital-based healthcare staff, conferences and meetings, managing budgets, meeting both the business and scientific needs of healthcare professionals, reviewing sales performance and moreover writing reports & other documents.

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