Was my $22m ARR bootstrapped good enough? I felt pressure to be a unicorn, tried, and failed badly

Adam Robinson, CEO of Retention.com, shares the incredible growth journey of the company from $10 million to over $50 million in annual recurring revenue (ARR). Retention.com has expanded its customer base across multiple industries, integrating innovative solutions while venturing into fintech. Adam discusses the challenges and strategies that helped scale the business, focusing on customer-centric solutions and the importance of a strong company culture.

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Timestamps:
0:00 - Introduction to the video.
1:18 - Adam Robinson discussing scaling from $10 million ARR.
2:01 - Experience of being stuck at $3 million ARR and strategies to overcome it.
3:49 - Achieving $22 million ARR bootstrapped in 48 months.
4:00 - Detailed breakdown of growth phases and financial challenges.
9:00 - Effective strategies for scaling to $12 million ARR with a minimal team.
12:00 - Challenges and lessons learned from attempting to scale to a unicorn status.
17:17 - Strategic pivot towards B2B due to market and competitive dynamics.
19:10 - Investment in enhancing LinkedIn marketing to support business growth.
21:59 - Closing remarks on the importance of perseverance in entrepreneurship.
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/retent...

Founded in 2019.
$22m in revenue in 2024.
$5m in revenue in 2021.
$180m raised.
50 employees.

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