Qualitative research in marketing. Characteristics, methods, pros and cons 🔍

Hello and welcome to our next video on questus channel! We’ve recently discussed quantitative research in marketing. Now it's time to dive into qualitative research. Today, you will learn, among other things:

➡️ What are the characteristics of qualitative research?
➡️ What qualitative research methods do we distinguish?
➡️ What are the advantages and disadvantages of particular techniques of conducting this type of research?

Scenario: Donata Wilczewska
Editing: Łukasz Podczaski
Voice-off: Mariusz Sławik
Translation: Mariusz Sławik
Channel Manager: Donata Wilczewska

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