Walk one of America's Most Charming Main Streets - Viroqua, Wisconsin!

Do you ever wish you could have that feeling of stepping back in time? A time when main streets were vibrant with small shops? Storefronts all have a unique charm. And maybe throw in a neon sign on the corner? Of course.

Welcome to Viroqua, Wisconsin!

I spent four days exploring the Driftless region of Wisconsin with ‪@organicvalley‬. I was there to see firsthand what this brand does, what the community is like and partly answer the question: does supporting small organic farmers make a difference?

Well, my answer is that by the end of our trip myself and the other 11 ambassadors all wanted to move to Wisconsin.

There was a vibe there. A sense of place. A sense of belonging. A community where you might just actually know your neighbor and show up on their porch for lemonade.

One of our presenters talked about how this Main Street is now untypical in America. We have leaned towards becoming a country filled with big box stores. Viroqua felt different.

So different I woke up before 6am to take you on a walk down Main Street. I was so excited to share this with you.

Do you have a favorite part of this video? Let me know in the comments below. I really loved the theater building! And the Felix sign too!

‪@travelwisconsin‬