Скачать или смотреть Marketing from Competitors! How?

What if your biggest competitors unknowingly promoted your brand?

That’s exactly what DHL pulled off in one of the most genius marketing stunts ever!
In 2014, DHL leveraged a special thermoactivated foil to make their rivals—FedEx and UPS—unknowingly advertise their brand.
As temperatures changed, hidden text revealing "DHL is Faster" appeared on the parcels, turning their competitors into walking billboards!
This bold move proved why DHL was the fastest in logistics.
Watch the full video to see how they outsmarted their rivals with marketing brilliance!

[DHL Marketing Strategy Branding Business Advertising Genius Marketing Viral Marketing Logistics Marketing Stunts]

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