Building a brand? Answer these 6 questions to turn your business into a well-known brand

If you are trying to build your brand identity as a start-up or an established business, this video is for you. Design thinker, author and creative superstar Kevin Finn poses six questions all businesses should answer if they are serious about becoming a brand. Watch if you are interested in understanding what it takes to really deliver value to your audience and turn them into loyal customers.

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💡 WHAT YOU'LL LEARN:
► Why your logo is not your brand
► Why brand is a long-term goal, not a starting point
► How internal assumptions need to be tested
► The six key questions you should ask yourself to create a sustainable brand

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⏳ TIMESTAMPS
00:00 Intro
00:23 What you will learn today
01:32 The logo doesn't make your brand
04:43 Your brand is not just what you say it is
06:16 Six questions that will help a business to have a brand mentality
06:51 Question 1: What value do you provide?
07:36 Question 2: What are you talking to?
08:10 Question 3: What are you saying?
08:59 Question 4: What channels are you using?
09:33 Question 5: Can you live up to it?
10:05 Question 6: Why should anybody care?
12:33 Brand Principles - Kevin Finn's book
12:53 Conclusion


Kevin is an internationally recognised designer, author and founder of TheSumOf, an independent design practice focusing on brand identity with an emphasis on simple, strategic, intelligent and accessible communication. Kevin is also a TEDx speaker and founder of Open Manifesto, an independent journal focusing on the intersection of design with social, cultural, political and economic issues.



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